Any business must reach out to its potential clients to survive in the long haul. In the modern world, the best way to do it is by advertising. Advertising is multiplied selling allowing you to reach more people faster than would a salesman do. For the advertising to give you the best return on investment, (ROI) it needs to be written in a way that it can be measured. That means you don’t throw your ad on radio and pray [....]
If you are ambitious, your online business will require virtual employees at one time. Getting the right employees can sometime make the difference between failure and success. And so getting the right people that work and deliver exceptional results should be a priority of any mobile marketing person. Unfortunately, most people start businesses without any experience in human resource skills of recruiting, training and management of a workforce. Here are some tips that will get you in the right direction… [....]
When I started out, writing was a real pain. I hated it. I would do everything to avoid it when the time came to write an article like this one or copy for an imaginary client. Often some voice would tell me, ‘Your writing sucks. And besides you’ve not done enough research.’ Unfortunately, I would swallow these lies and look for something less painful to do; mostly sleeping for long hours or surfing the internet aimlessly. As if that was [....]
The average consumer today sees far more ads than the people of the 50s. Not surprisingly, more and more people have become resistant and skeptical to advertising messages. This has caused the effectiveness of ads or sale letters to plummet. However, there are ways to boost the response rates. And one of the best methods is by making ads more credible. Credibility gives the consumer some kind of comfort about the product. The consumers my feel that what he [....]
There is no specific ways of writing a headline that has a mathematical accuracy of success. However, there are certain techniques of writing headlines that increase the possibility of success. I have read many sale letters in the past. Some successful some; others complete money losers. In the course of my studies of headlines, I have noticed that there are certain mistakes that make failure of a headline a guarantee. Here are just seven blunders that would make the writer [....]
Writing sales letters is a science that can be learned and perfected. Ideally copywriting is a craft about persuasion. And since persuasion of human being rarely changes, then one can perfect writing by some kind of basic laws. And with practice these rules can become second nature. Here are my 10 sales writing commandments you need to live by: The 1st Commandment You will write a headline supported on either one or all of the four pillars: i. Relevant curiosity… [....]
Have you noticed how people disregard grammar and spelling rules when sending text or email? Well, you can’t blame them. Schools are putting less emphasis on grammar these days. Authors seem to have stopped using it. Cellphones flatly discourage it. Newspaper classifieds force us to cut corners. We are living in the microwave society where people are in hurry and getting lazier each day. They would rather type ‘ I lv U’ instead of the long form ‘I love you.’ [....]
You have written a killer headline that has stopped the reader in his tracks. Now, you don’t want to lose him or her. One of the ways to maintain readership is to have a powerful opening. It is generally agreed that the first 100 words of you copy can either build or kill your copy. So what’s the best way to start?
Have you noticed that immigrants seem to do better than indigenous people? Well, it is quite true. In fact in the US an immigrant is 5 times more likely to succeed than the local. Why? What special traits do they have? How can you use their way of thinking to achieve long lasting success?
Did you know that your marketing is the single most powerful leverage tool you have? Your business environment is increasingly becoming more flooded and competitive every second. This information-loaded report is vital and absolutely a must read if you are to survive. The secrets revealed here are powerful, proven and unique.